- Digital Marketing Strategy: Developing and implementing comprehensive marketing strategies that include SEO, SEM, social media, email marketing and content marketing.
- Market Analysis: Researching the market, competition and target audience to identify opportunities and threats.
- Campaign Management: Planning, launching and monitoring marketing campaigns on different digital platforms.
- Search Engine Optimization (SEO): Improving website visibility through content optimization and technical aspects.
- Content marketing: Creating and distributing valuable, relevant and consistent content to attract and retain a target audience.
- Social Media Management: Creating, publishing and monitoring social media content to increase engagement and build community.
- Analytics and reporting: Monitoring and analysing campaign performance using tools such as Google Analytics, and reporting results and recommendations for improvement.
- Branding: Developing and maintaining brand identity through consistent communication, visual design and strategies to build recognition and loyalty.
Technical Competences
SEO (Search Engine Optimization), SEM (Search Engine Marketing), Analytics and Reporting, Content Marketing, Email Marketing, Social Media Marketing, PPC (Pay Per Click), UX/UI Design.
Creative Competences
Content Creation, Storytelling, Graphic Design, Video Production.
Analytical Competences
Data Analysis: Ability to interpret data and make decisions based on analysis.
A/B Testing: Conducting tests to optimize campaigns and content.
Marketing Research.
Communication Competences
Writing and Editing: Ability to write marketing materials clearly and effectively.
Presentation Skills.
Organizational Competences
Project management, Multitasking, Team work
Strategic Competences
Strategy Development: Creating long-term marketing strategies that support brand goals. Brand Management: Managing brand perception and ensuring consistency in all communications.
1. Office work (indoors), possibility of working from home
2. Physical abilities – regular
3. Motor abilities: satisfactory coordination of movements, average speed and dexterity with special emphasis on finger dexterity.
4. Sensory abilities: good vision, recognition of colours and their shades. Works in daylight and artificial light with specialized information and communication equipment and equipment for video and audio services. Works in air-conditioned spaces, is not exposed to changes in temperature and air pressure, night work, or work in unventilated or poorly ventilated spaces.