INTERNET MARKETING AND BRANDING

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JOB DESCRIPTION

An Internet Marketing and Branding Specialist plans, executes, and analyzes digital marketing campaigns to promote products, services, or a brand. They use tools such as social media, Google Ads, email marketing, and SEO to increase visibility and audience engagement. They also develop branding strategies that ensure brand recognition and consistency of identity.

WORK ENVIRONMENT

1. Digital agencies and corporate marketing departments
2. Freelance work from home or coworking spaces
3. Startups, e-commerce platforms, media companies

Working hours are often flexible but involve deadlines and multitasking.

REQUIRED SKILLS AND ATTRIBUTES

Technical skills:

1. Social media management (Meta, LinkedIn, TikTok, etc.)
2. SEO/SEM, Google Analytics, Google Ads
3. Copywriting and content marketing
4. Basic graphic design (Canva, Adobe)
5. Email marketing tools (Mailchimp, Klaviyo)

Personal attributes:

1. Creativity and a sense of aesthetics
2. Analytical thinking and results orientation
3. Communication skills and team spirit
4. Adaptability and willingness to learn
5. Independence and organizational skills

CONTRAINDICATIONS FOR THE JOB

1. Severe visual impairments that prevent screen work
2. Neurological disorders affecting concentration and multitasking
3. Mental health conditions that hinder work under pressure or in dynamic environments
4. Lack of digital literacy or resistance to technology
5. Aversion to teamwork

MARKET COMPETENCIES

1. Digital literacy and knowledge of advertising and analytics tools
2. Strategic planning and campaign management
3. Brand development and management – visual and verbal identity
4. User experience (UX) and understanding consumer behavior
5. Creative expression through text, image, and video
6. Trend monitoring and real-time strategy adaptation